Mugihe twimuka muri 2024, ibicuruzwa byatumijwe kandikohereza hanzeimbaraga z'isi yoseUnterteur IngandaEse hari impinduka zikomeye, ziterwa nubukungu butandukanye bwimyitwarire itandukanye. Iyi raporo igamije gutanga incamake yuzuye yimiterere namakuru yubucuruzi mpuzamahanga mubikorwa bya Umbrella.
Inganda zumutaka zahuye ninzira ndende ihamye mumyaka yashize, yatewe no gukura abaguzi basabaIbicuruzwa bishya kandi biramba. Isi yoseIsoko rya Umbrellabiteganijwe kugera kuri miliyari 4 USD mu mpera za 2024, zikura ku kigo cyo gukura buri mwaka (Cagr) cya 5.2% kuva muri 2020. Iri terambere ryitirirwa cyane cyane ku bijyanye no gukomera ku mihindagurikire y'ikirere no gukenera kurinda ibikoresho byo gukomera hamwe nibikoresho bidateganijwe.
Amakuru yohereza ibicuruzwa hanze mu mbunda mu 2024 yerekana imikorere ikomeye y'inganda, abaturage benshi boherezwa mu mahanga nk'Ubushinwa, Ubutaliyani na Amerika bayobora inzira. Ubushinwa bukomeje kohereza ibicuruzwa hanze, ibaruramari hafi 60% yaku mpeshyi ku isi. Ubushinwa bukoresha neza ubushobozi bwayo bwo gukoraumutaka utandukanyeKugirango uhuze ibikenewe byimodoka zitandukanye, muburyo buhendutse kubicuruzwa byo hejuru. Bitwarwa nibisabwa bikomeye muri Amerika ya Ruguru n'Uburayi,Umbrella yo mu mbumbe zoherezwa mu Bushinwabiteganijwe ko azarenga miliyari 2.3 z'amadolari muri 2024.
Ubutaliyani, uzwi cyaneUbukorikori no Gushushanya, unyuze kabiri mumbrella wongeyeho, biteganijwe ko uzagera ku gaciro ka miliyoni 600 z'amadolari muri 2024. Ibikorwa byabataliyani bigenda byibandaho hamwe nibikorwa bya gicuti kubidukikije kugirango bakurikirane kwisi yose. Iyi ngingo ihamye ntabwo yongeza gusa ubujurire bwa Umbrellas, ariko kandi ifungura amasoko mashya mu turere tubangamira ibidukikije.
Nubwo atari abiganje mubijyanye nubunini bwoherezwa hanze, Amerika yabonye kongera kwiyongera cyane mubyoherezwa mu mategeko ya Premium, cyane cyane mu gice cyiza. Ibirango byabanyamerika bitanga izina ryabo kubwiza no guhanga udushya, hamwe nibicuruzwa biteganijwe kugera kuri miliyoni 300 $ muri 2024. MuIsoko rya Amerikairangwa no gukunda kwiyongera kuriUmutaka wo mu misozi miremirehamwe nibiranga UV kurinda UV no kurinda umuyaga.
Inganda zumutima nazo zirimo impinduka zikomeye kuruhande. Ibihugu by'Uburayi, cyane cyane Ubudage n'Ubufaransa, biri muriAbatumiza mu mahanga, hamwe nibicuruzwa bitumizwa mu mahanga byose kugera kuri miliyari 1.2 z'amadolari muri 2024. muIsoko ry'Uburayiirashimishije cyane ibicuruzwa bihuza imyambarire nigikorwa, bikavamo kwiyongera kubikeneweumutaka wo mu rwego rwo hejuruuhereye kubirango byombi byashyizweho kandi biguruka.
Byongeye kandi, ingaruka za e-ubucuruzi ntizishobora kwirengagizwa. Kuzamuka kwa platform yo kugura kumurongo byarahindutseUburyo abaguzi bugura umutaka, hamwe nabanshi bahitamo ibirango bigurishwa bitaziguye bitanga amahitamo yihariye nibishushanyo bidasanzwe. Iyi nzira yatumye abacuruzi gakondo bahindura ingamba zabo kandi bagabanda ku rwego rwo kuzamura imishinga yabo yo kumurongo kugirango bagere ku kirenge mu isoko rya digitale ikura.
Muri make, inganda za Umbrella muri 2024 zizarangwa na dinamike yo gutumiza no kohereza ibicuruzwa hanze no guhanga udushya,Kuramba, no guhindura ibyo umuntu akunda. Nkabakora nabacuruzi basubiza iyi nzira, yibanda ku bwiza, igishushanyo, naInshingano y'ibidukikijebizaba ku gihangane kureka guhatana ku isoko ryisi. Ibitekerezo by'inganda za Umbrella birakomeje kuba byiza, n'amahirwe yo gukura no kwaguka mu masoko yo gukura no kugaragara.
Igihe cyo kohereza: Ukuboza-05-2024