Ibyerekezo by'Isoko ry'Umutuku ku Isi (2020-2025): Ibisobanuro ku bacuruzi n'abatumiza ibicuruzwa mu mahanga
Nk'umucuruzi ukomeye ukorera mu mahanga uturutse i Xiamen, mu Bushinwa,Xiamen HodaCo., Ltd. imaze igihe ikurikiranira hafi impinduka zigaragara ku isoko mpuzamahanga ry’ibicuruzwa, cyane cyane mu Burayi na Leta Zunze Ubumwe za Amerika. Kubera ko umusaruro wacu urenga 95% wibanda ku byoherezwa mu mahanga, twakusanyije ubumenyi bw'ingenzi ku byo abaguzi bakunda, imyitwarire y'ubucuruzi, n'impinduka mu nganda mu myaka itanu ishize. Iyi nyandiko ya blog igamije gutanga ishusho rusange y'isoko ry’ibicuruzwa rikomeje gutera imbere mu turere tw'Iburengerazuba kuva mu 2020 kugeza mu 2025, itanga amakuru afatika ku bacuruzi batumiza ibicuruzwa mu mahanga, abacuruzi bagurisha ibicuruzwa mu bucuruzi bunini, n'abacuruzi.
1. Iterambere ry'ibyo abaguzi bakunda: Ishusho, Ibara, Imikorere n'Igiciro
Gusubirana kw'Icyorezo (2020)–2022)
Icyorezo cya COVID-19 cyateje igabanuka rikomeye ry’ibiciro by’ibikoresho nk’imitaka. Ariko, isoko ryongeye kuzamuka cyane mu gihembwe cya gatatu cya 2021. Abaguzi bari mu nzu, barushijeho kwishimira ibikorwa byo hanze, bituma abantu badakenera gusa ibikoresho byo gusimbuza, ahubwo banakenera imitaka yubatswe neza kandi ifite ubuziranenge. Igice cy’imitaka "igendagenda" cyabonye udushya twinshi. Mu masoko akoresha izuba rikabije nka Esipanye, Ubutaliyani, n’amajyepfo ya Leta Zunze Ubumwe za Amerika, imitaka mito ipfunyika ifite uburinzi bw’izuba bwa UPF 50+ yabaye ingenzi umwaka wose, ntikikiri ikintu cy’imvura gusa.
Amahitamo y'ubwiza yahindutse cyane. Umutaka w'umukara ukomeye wari usanzwe ukoreshwa ahantu hose, wari ndende cyane, watangiye kureka isoko. Mu mwanya wawo, abaguzi bashakaga kwigaragaza no kongera amarangamutima. Amabara akomeye (umuhondo wa sinapi, ubururu bwa kobalti, terracotta) n'amabara meza.—nk'ibishushanyo by'ibimera, imiterere y'ubuhanga bw'ijimeteri, n'ibishushanyo mbonera bya kera—Yakomeje gukurura abantu. Iki gihe kandi cyakomeje iterambere ry’uburyo B2B yahinduye imikorere, aho amasosiyete yatumizaga amasambu afite ibirango by’ibigo cyangwa amashusho yihariye yo kwamamaza kugira ngo atange impano, bigaragaza ibidukikije bivanze by’akazi n’ubuzima.
Guhuza Isoko: Kwiyongera kw'Ibiciro Ugereranije no Gushaka Agaciro
Imiterere y’ubukungu nyuma y’icyorezo yatumye isoko ritandukana neza:
Igice cy'ubwiza ($25)–$80): Iki gice cyiyongereye ku kigero cya CAGR kingana na 7% kuva mu 2021-2023. Ubusabe bwibanze ku mikorere ya tekiniki no ku buryo burambye. Ibintu nk'amafuremu abiri adashobora guhumeka (ashobora kwihanganira umuyaga urenga 60 mph), uburyo bwo gufungura/gufunga bwikora, hamwe n'imigozi idacika intege, byabaye ingingo z'ingenzi zo kugurisha. Kwita ku bidukikije byavuye ku kibazo cy'ingenzi bijya ku kintu gikuru gisaba ubufasha. Amasarubeti akozwe muri polyester yasubiwemo (rPET), imigozi y’imbaho yemewe n’imigano cyangwa FSC, hamwe n’imiti ikoreshwa mu kwirukana amazi idakoresha PFC ubu byitezwe n’igice kinini cy’abaguzi b’i Burayi n’Abanyamerika ya Ruguru.
Igice cy'Agaciro ($5)–$15): Iki gice gishingiye ku bwinshi kiracyari ingenzi cyane. Ariko, no muri iki gihe, ibyo abantu biteze byarazamutse. Abaguzi ubu biteze kuramba kurushaho (imbavu zo gushimangira) n'ibintu by'ibanze nko gufata neza ukoresheje umutaka uhendutse ugurishwa muri supermarket cyangwa farumasi.
Ingendo zo kureba imbere (2023)–2025 na nyuma yayo)
Ubukungu burambye burimo guhinduka kuva ku kintu kidashoboka kugera ku kintu kidashoboka. Abarenga 40% by'abaguzi b'i Burayi bari munsi y'imyaka 45 ubu bashaka ibicuruzwa bifite ibyangombwa bifatika birengera ibidukikije. Ingendo yo "kwiheba mu buryo butuje" mu myambarire irimo kugira ingaruka ku bikoresho, bigatuma abantu benshi bashaka amasaro y'amabara adafite aho ahuriye n'igihe (ifu y'ingano, amakara, icyatsi kibisi cya olive) afite ikirango gito n'imyenda myiza.
Muri Leta Zunze Ubumwe za Amerika, isoko ry'ibisubizo binini byo mu gicucu rikomeje kwaguka. Inzu yo ku rubaraza, ku mucanga no ku mutaka irimo kubona udushya mu mikorere yo kuzunguruka, ibyuma bitanga umwuka woroshye wo guhumeka, n'imyenda yoroshye yo kuziba imirasire y'izuba. Byongeye kandi, imiterere ikorana kandi yemewe.—irimo abahanzi bazwi cyane, abakinnyi ba serivisi zo kureba amashusho, cyangwa ibirango bya shampiyona ikomeye y'imikino—guteganya ibiciro by'igiciro cyinshi no guteza imbere ubudahemuka bw'abakiriya, cyane cyane mu cyiciro cy'impano.
2. Inganda zo mu gace, Imiterere y'Uruhererekane rw'Ibicuruzwa, n'Imyitwarire y'Abatumiza mu mahanga
Imiterere y'Inganda zo mu Burayi
Umusaruro w'amasafuriya yo mu gace k'i Burayi ni uw'umwihariko cyane kandi ufite aho ugarukira. Ubutaliyani bukomeje kumenyekana mu miterere ihenze, igezweho kandi ikoze mu ntoki, akenshi igurishwa nk'imitako y'akataraboneka. Ubwongereza bufite ibirango bike by'amateka byibanda kuimitaka gakondoMuri Porutugali na Turukiya hari umusaruro muke, akenshi ukorera amasoko yo mu karere cyangwa imihanda yihariye y’imideli yihuta ifite ibyo ikenera mu buryo bwihuse. Icy'ingenzi ni uko ibi bikorwa bidashobora guhaza ibyifuzo byinshi by’isoko rusange. Umuryango w’Ubumwe bw’u Burayi'Gahunda y’Ibikorwa by’Ubukungu bushingiye ku Giti n’Ubukungu bushingiye ku Giti ni imbaraga zikomeye, zishishikariza abatumiza ibicuruzwa mu mahanga gushyira imbere ababicuruza bafite imikorere isobanutse kandi irambye n’ibicuruzwa byagenewe kuramba no kongera gukoreshwa mu buryo buhoraho.
Umusaruro w'imbere mu gihugu muri Amerika
Leta Zunze Ubumwe za Amerika zifite inganda nto cyane zikora ibikoresho by’imbere mu gihugu uretse gusana no gusana. Isoko ryishingikiriza cyane ku bicuruzwa bitumizwa mu mahanga, aho Ubushinwa bwagiye bwiganje bitewe n’imiterere y’inganda z’imyenda, abatanga ibikoresho, n’ubuhanga mu guteranya. Nubwo amakimbirane mu rwego rwa politiki yatumye habaho ibiganiro ku ngamba zo gushaka amasoko y’ibikoresho by’ubushinwa, ibindi bihugu nka Vietnam na Bangladesh ubu nta ruhererekane rwuzuye rw’ibicuruzwa bikoreshwa mu gukora ibikoresho by’imyenda, cyane cyane ku bicuruzwa bya tekiniki cyangwa ibikoresho byihariye.
Ingeso zo gutanga amasoko ku bacuruzi batumiza mu mahanga n'abagurisha mu bucuruzi bunini
Ubuhanga mu gushakisha ibicuruzwa: Ubushinwa bukomeje kuba ihuriro ry’isi yose ritavuguruzwa kubera uburyo budasanzwe bwo guhuza ubunini, ubwiza, umuvuduko, n’ubushobozi bwo guhindura ibintu. Abatumiza ibicuruzwa mu mahanga ntibagura ibicuruzwa gusa, ahubwo barimo kubona serivisi yuzuye kuva ku nkunga y’igishushanyo kugeza ku kugenzura ubuziranenge. Abacuruza ibicuruzwa bakoresha kenshi ahantu nka Yiwu n’aho dukorera i Xiamen kugira ngo bahuze inganda zizewe.
Ibibazo by'ingenzi birebana n'amasoko:
Kubahiriza amategeko ni Umwami: Gukurikiza amabwiriza nka REACH ya EU (imiti ibujijwe), CPSIA muri Amerika, n'amategeko mashya yerekeye "imiti ihoraho" ya PFAS mu gusiga ni itegeko. Abatanga serivisi bakora ibishoboka byose batanga raporo zuzuye z'ibizamini bungukiramo inyungu ikomeye.
Uburyo bworoshye bwo guhindura imiterere y'ibintu (MOQ): Akajagari k'uruhererekane rw'ibicuruzwa byo mu 2021-2022 katumye amasosiyete manini ya MOQ aba imbogamizi. Abatumiza ibicuruzwa mu mahanga batsinze ubu bakorana n'inganda nka Hoda zitanga uburyo bworoshye bwo gutumiza ibicuruzwa mu buryo buvanze.—guhuza MOQ ntoya ku bihangano bishya kandi bigezweho hamwe n'ubwinshi bw'ibicuruzwa bizwi cyane bigurishwa cyane.
Ubushobozi bwo guhangana n’ibicuruzwa: Uburyo bwo "gufata igihe gikwiye" bwongeweho no kugira imigabane mu buryo bw’ingamba. Abashoramari benshi bo mu Burayi ubu bakoresha ububiko bw’ibikoresho mu bihugu bikunda ikoranabuhanga nka Polonye cyangwa Ubuholandi kugira ngo bakwirakwize ibicuruzwa ku mugabane vuba kandi bihendutse, bishingikiriza ku batanga ibicuruzwa byizewe muri Aziya kugira ngo bongere ubwinshi bw’ibicuruzwa.
3. Amasosiyete y'Ubucuruzi n'Ingamba z'Abacuruzi: Urusobe rw'ibinyabuzima rutandukanye
Impano n'ibicuruzwa byo kwamamazaAmasosiyete
Kuri aba bakinnyi, imitaka akenshi iba ari umurongo w'ibicuruzwa bya kabiri ariko bifite agaciro kanini kandi bishobora gukoreshwa mu buryo butandukanye. Gutanga ibicuruzwa byabo bishingiye ku mushinga kandi bigashimangira ibi bikurikira:
Guhindura ibintu mu buryo bw'ikirenga: Ubushobozi bwo gucapa ibirango bigoye, imiterere y'amabara yuzuye, cyangwa ndetse n'amafoto ku gisenge.
Udushya mu gupakira: Udusanduku two kwerekana, amaboko, cyangwa udufuka dushobora kongera gukoreshwa twongerera agaciro abakiriya b’ibigo.
Gutanga porotoyi yihuse n'igihe gito cyo kubona umusaruro: Kugira ngo habeho igihe cyihuse cyo kwamamaza no gukora ibikorwa by'ibigo.
Abacuruzi b'imitako yihariye n'ibirango bya D2C
Aba ni abahanga mu guhanga udushya no gushyiraho ibigezweho ku isoko. Bahangana ku nkuru y'ikirango n'ibicuruzwa byiza:
Ibintu Bibangamira Ibikoresho Byo Gukoresha Interineti: Ibicuruzwa nka Blunt yo muri Nouvelle-Zélande (ifite sisitemu yayo y’ubushyuhe bw’imirasire) cyangwa Senz yo mu Buholandi (igishushanyo mbonera kidahinduka) byubatse ubwiza bwabyo binyuze mu kwamamaza kuri interineti, amashusho meza y’ibicuruzwa, no kugurisha mu buryo butaziguye, akenshi bigaterwa na garanti ikomeye.
Ubwoko butandukanye bw'ibihe n'uburyo bwo gukusanya: Bategura neza uburyo bwo kugura, bashyiraho ibikoresho mbere y'igihe cy'imvura y'impeshyi n'iy'umuhindo. Amahitamo yabo akunze gutegurwa hakurikijwe ingingo zihariye: ingendo, ubufatanye mu mideli, cyangwa ikirere gikabije.
Ubufatanye mu buryo bw’ingamba za B2B: Bashaka amasezerano n’amahoteli meza (yo gukorerwamo n’abashyitsi), inama z’ubukerarugendo, n’abategura ibirori binini, batanga ibicuruzwa byihariye bikoreshwa nk’ingirakamaro ndetse n’ikirango.
Abacuruzi Banini n'Abacuruzi Banini
Iyi channel yimura umubare munini w'amasafuriya asanzwe. Ibiro byabo byo kugura bikora cyane cyane kuri:
Guhuza Ibiciro mu buryo bukabije: Igiciro kuri buri gikoresho ni cyo kintu cy'ingenzi gishingirwaho, ariko kiringanizwa n'ingano yemewe y'ubwiza kugira ngo kigabanye inyungu.
Iyubahirizwa ry’amahame mbwirizamuco n’imibereho myiza: Gukurikiza amahame y’igenzura nka SMETA cyangwa BSCI akenshi ni ngombwa kugira ngo ubucuruzi bukore.
Kwizerwa kw'Uruhererekane rw'Ibicuruzwa: Bashyigikira abatanga ibicuruzwa bafite amateka meza yo kohereza ibicuruzwa ku gihe, byuzuye (amabwiriza ya FOB) n'ubushobozi bwo kwakira ubwinshi bw'ibicuruzwa bitumijwe mu gihugu hose.
4. Gupima ibikenewe: Ubwinshi, Igiciro, n'Uburemere bw'Igenzura
Ingano y'Isoko n'Iterambere ry'Iterambere
Isoko ry'i Burayi riteganyijwe kuba rifite agaciro€Miliyoni 850-900 buri mwaka guhera mu 2024, aho CAGR ihamye ya 3-4% iteganijwe kugeza mu 2025, bitewe n'ibihe byo gusimbuza n'ibindi bikoresho bigezweho. Isoko rya Amerika ni rinini mu buryo busesuye, ribarirwa kuri miliyari 1.2-1.4 z'amadolari y'Amerika, aho iterambere ryatewe n'impinduka mu baturage mu bihugu bifite izuba riva ndetse n'imbaraga zikomeje kwiyongera mu nganda zikora ibicuruzwa byamamaza.
Isesengura ry'amanota y'ibiciro by'intego
Umuryango w’Ubumwe bw’u Burayi: Ahantu hanini ho gushyiramo umutaka usanzwe mu maduka manini cyangwa mu maduka manini ni€10–€22. Amasamburo meza cyane cyangwa ay'imideli mu maduka yihariye aba yiteguye neza€30–€70. Igice cy'ibintu by'akataraboneka (bikunze gukorwa i Burayi) gishobora gutuma ibiciro birenga€150.
Leta Zunze Ubumwe za Amerika: Ibiciro biri mu byiciro bimwe. Ibiciro byiganje mu maduka manini ni $12–$25. Igice cy'agaciro cy'imitaka idahuhwa n'umuyaga, ingendo, cyangwa iy'abashushanya kiri hagati ya $35–$90. Amasamburo yo mu rwego rwo hejuru ya golf cyangwa patio ashobora kugurishwa ku madolari 150-300.
Imiterere y'Amabwiriza n'Amahame Ngengamikorere Iterambere
Ukubahiriza amategeko ntabwo bikibaho. Abatumiza ibicuruzwa mu mahanga bareba imbere barimo kwitegura:
Inshingano z’umuhinzi wagutse (EPR): Gahunda za EPR zizaba zitangiye gukoreshwa mu bihugu by’Ubumwe bw’u Burayi, zizatuma abatumiza ibicuruzwa mu mahanga bazagira inshingano mu by’imari zo gukusanya, kongera gukoresha no gutata ibipfunyika, ndetse n’ibicuruzwa ubwabyo.
PFAS Phase-Outs: Amabwiriza areba ibintu byinjira mu mubiri n'ibisohoka mu bisigazwa byirukana amazi arimo gushyirwaho muri Kaliforuniya (AB 1817) kandi atangwa ku rwego rw'Umuryango w'Ubumwe bw'u Burayi. Abatanga serivisi bagomba guhindura bakajya ku miti igabanya amazi idakoresha PFAS (DWR).
Pasiporo z'ibicuruzwa by'ikoranabuhanga (DPPs): Ni inkingi y'ingenzi mu ngamba z'ubukungu bw'ibihugu by'Uburayi, DPPs zizakenera kode ya QR cyangwa agapapuro k'ibicuruzwa kagaragaza ibikoresho, ubushobozi bwo kongera gukoreshwa, n'ingufu za karuboni. Ibi bizaba igikoresho gikomeye cyo gukorera mu mucyo no gutandukanya isoko.
Umwanzuro n'inama z'ingamba ku baguzi
Kuva mu 2020 kugeza 2025 byahinduye cyane inganda z’ibicuruzwa. Isoko ritanga ibihembo ku burambe, ireme rigaragara, ndetse no ku buryo bworoshye bwo gutanga ibicuruzwa.
Ku bacuruzi batumiza ibicuruzwa mu mahanga, abacuruzi benshi, n'abacuruzi bashaka gutsinda, turabagira inama:
1. Guhinduranya ubwenge: Gukomeza ubufatanye n'abantu bashoboyeInganda zo mu Bushinwaku bunini bw'ibanze no guhindura ibintu mu buryo bugoye, ariko shakisha uturere tugitangira kugira ngo umenye ubwoko bwihariye bw'ibicuruzwa bitari ibya tekiniki. Gushaka ibicuruzwa bibiri bigabanya ibyago.
2. Tegura Portfolio Ifite Ingano: Urutonde rwawe rugomba kuvanga ibintu by'ibanze bifite agaciro gakomeye n'ibindi bikoresho by'ingenzi kandi bikungahaye ku miterere y'ibintu bigezweho bivuga ku kurambye cyangwa udushya.
3. Kwakira Ibikoresho by'ikoranabuhanga: Shyiraho porogaramu za B2B zikoresha ikoranabuhanga zikubiyemo amakuru arambuye ku bicuruzwa, inyandiko zijyanye no kubahiriza amategeko, n'ibikoresho nka augmented reality (AR) byo kwerekana ibicuruzwa mu buryo bwa virtual kugira ngo byoroshye inzira yo kugura ku bakiriya bawe.
4. Ba Impuguke mu Kugenzura Iyubahirizwa ry'Amategeko: Gukurikirana byimazeyo impinduka mu mategeko ku masoko wifuza. Fatanya n'abatanga serivisi bayoboye ikoranabuhanga (nk'amabara adafite PFAS) kandi ushobora gutanga inyandiko zikenewe ku bipimo ngenderwaho by'ejo hazaza nka pasiporo z'ibicuruzwa by'ikoranabuhanga.
5. Koresha ubuhanga mu gutanga ibicuruzwa: Ubufatanye bwiza cyane ni ubufatanye. Korana n'umufatanyabikorwa wawe mu gukora ibintu, atari nk'uruganda gusa, ahubwo nk'isoko ry'iterambere kugira ngo ubone ubumenyi ku bijyanye n'imiterere y'ibikoresho, igenamigambi ry'ibiciro, no kunoza imiterere y'isoko ryawe.
Muri Xiamen Hoda Co., Ltd., twagiye dutera imbere dukurikije izi ngendo ku isi mu myaka irenga makumyabiri ishize. Dushyigikira abafatanyabikorwa bacu mu bindi bitari gusa inganda; dutanga serivisi za ODM/OEM zihuriweho, ubuyobozi bwo kubahiriza amategeko, hamwe n'ibisubizo byihuse byo gutanga ibicuruzwa bigamije guhangana n'ingorane z'isoko rya none. Twandikire uyu munsi kugira ngo ukore urutonde rw'ibintu bihuye n'izi ngendo zireba imbere kandi bigatera iterambere ry'ubucuruzi bwawe.
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Xiamen Hoda Co., Ltd. ni uruganda rukora ibikoresho by’ubukorikori rukorera muri Fujian rufite uburambe bw’imyaka irenga 20 mu kohereza ibicuruzwa mu mahanga, rukorera abakiriya bo mu bihugu birenga 50. Twibanda ku gushushanya ibikoresho by’ubukorikori, gukora, no gushakira ibisubizo ubucuruzi mpuzamahanga, twiyemeje guhuza ubukorikori bwiza n’udushya durambye.
Igihe cyo kohereza: Ukuboza 18-2025